Online Glossary of Terms
are so many terms
used when dealing in internet marketing, there are bizarre phrases and
abbreviations, so many that can be misinterpreted let alone how it must
seem to a person who doesn't know much about the interenet!
Here is a list of commonly
used terms, phrases and abbreviations - Terminology:
- The formula that determines how a web page will rank in the search
results pages of a search engine.
ALT text - The text
that appears when you put your mouse on top of an image or a picture.
Anchor Text - Also
known as Link Text, the clickable text of a hyperlink.
Back Link - A link
from a site outside of your site, it's also referred to as an inbound
Below the fold -
Content of a web page that is not seen by the consumer unless the
consumer scrolls down.
Blind Traffic - Low
quality traffic generated by misleading banners or SPAM.
Clustering - In
search engine search results pages, clustering is limiting each
represented website to one or two listings.
CMS - Content
CPA - Cost Per Action.
CPC - Cost Per Click.
CPM - Cost per 1,000
CSS - Cascading Style
CTR - Click Through
Ratio / Click through rate
Email spam -
EPV - Earnings Per
FFA - Free for all
Filter Words - Words
such as is, am, were, was, the, for, do, ETC, that search engines deem
irrelevant for indexing purposes.
Hit - A single access
request made to the server.
IBL - Inbound Link. A
link from another site to your site.
IM - Instant Messaging
- Low quality traffic generated by misleading banners, inappropriate
use of hooks or promotions
Inbound Link - A link
from a site outside of your site.
LS - LookSmart
ODP - The Open
Directory Project (http://dmoz.org/)
Opt-in - To actively
choose to be included in further marketing activity or newsletter etc
Opt-out - To actively
choose for your information not to be used for further marketing
Outbound Link - A
link from a page of your site to another site.
Page Views - The
number of times distinct pages of a website are served.
PPC - Pay Per Click.
In networks such as Adwords, YSM, MSN or Miva
Query - The execution
of a search on a search engine.
RFP - Request for
ROI - Return of
SE - Search engine or
SEs (Search Engines)
SEM - Search engine
SEO - Search engine
optimization / optimization
SEP - Search engine
placement / Search Engine Positioning
SERP - Search Engine
SPAM - Deliberately
over using terms and phrases inappropriately or the over use of an
online medium (unsolicitored).
Stemming - Word
example, if I entered the query "swim", a search engine that supports
stemming might return results that include "swimming" or "swims".
Stop Word - A word
which is ignored in
a query because the word is so commonly used that it makes no
contribution to relevancy. Examples are common net words such as
computer and web, and general words like 'get', 'I', 'me', 'the' and
Unique Visitor - An
instance of a
unique site connecting to your server, for example a visitor that had
visited your site more than once in a 24 hour period would be classed
as one unique visitor.
URL - Universal
USP - Unique Selling
Proposition / Unique Selling Point
W3 - World Wide Web
W3C - World Wide Web