What is Internet Marketing?

Online advertising is done exclusively on the web or through the use of E-mail. Various types of Online / Internet Marketing, there is a wide variety of online media channels that can be utilised, but it is also down to what your needs are and the audience you are trying to target.

Basically it's the use of the Internet to advertise and sell merchandise or services. This involves use of web sites and e-mail to inform customers about a product, solicit their questions, generating enquiries (leads) and even accepting their orders directly through the electronic medium.

The use of the internet can increase the means of communicating a company's messages to the consumer or business attracting new prospects and customers, this is also a great medium to conduct market research.

Here are a few examples of ways to help form strategies and techniques that can be applied on the Internet to help support a company's overall online marketing objectives:

• Search engine Marketing
• Affiliate programs
• PPC advertising
• Banner advertising
• E-mail advertisement
• Directory Listings
• E-Zine press announcements
• And so on...

There is a requirement to have a good understanding of how the internet works and understand some terminology such as: ad blocking, banner blindness, buzzword, cookie, email spam, FFA, incentivized traffic, mouse-trapping, opt-out, page-jacking, spam, search engine spam, trick banner and so much more. You can get to understand these phrases by visiting our glossary of terms page.