What is Pay Per Click (PPC)?
per click, or PPC, is
an advertising technique used on websites, especially search engines.
Pay per click advertisements are usually text ads placed near search
results; when a site visitor clicks on the advertisement, the
advertiser is charged a small amount. Variants include pay for
placement and pay for ranking. Pay per click is also sometimes known as
Cost Per Click or CPC.
Pay per click is also referred to as sponsored
they can appear on search engines, directories and small business
Most of the traffic is generated from the search
themselves, advertiser can pay to appear in the sponsored area of the
search engine, along with the company being displayed on the left hand
side in the organic listings, advertisers also have the opportunity to
appear in the sponsored listings on the right hand side, a big plus for
those companies that do not have high positions in the organic listings.
How the pricing models works is that an advertiser
on how much they are prepared to spend on a click, this will then
position you accordingly amongst other advertisers. Although in
principle this sounds very straight forward there are many other things
to consider, your ad must also be optimised to the site it points to
along with ad scheduling and search and content networks you wish for
you advertisements to appear.
The networks are so complex that nowadays many
companies look to outsource to a PPC management company.
Example Pay per click (PPC) networks are:
- Adwords (Google)
- YSM (Yahoo Search Marketing)